The Wii is a home video game console released by Nintendo on November 19, 2006. For Nintendo company, it’s a landmark reminding them that creativity is very important in order to compete Microsoft and Sony. Different from another seventh-generation game machine, Wii engineered with motion sensors and speakers. Moreover, it can also let users surf the internet. No doubt, Wii is a successful achievement in game market, and it has three keys to effect: Innovation, exercise and family-friendly.
First, innovation is the core of Nintendo. Wii controller is shaped like a TV remote control and has motion sensors. By waving or swinging the controller, it can serve as a sword, tennis racket or car steering wheel. This kind of game ways has lead a new trend that PS3 and Xbox have to follow and launch the PS move and Kinect. However, Nintendo’s innovation has already been incepted to gamers’ mind that now people still go to buy Wii before they choose PS3 or Xbox.
Second, by engineering motion sensors, Wii can be a fitness equipment more than a game machine. It’s also familiar that Nintendo released many kind of sport games like tennis, boxing and baseball. Now Wii even launch a new hardware called Wii fit, which can allowed you to play yoga! Aim to proposing a lifestyle where everyone at home would regularly touch the household game console, Nintendo’s touched old boy and girl’s mind and opened a different market.
Finally, it’s family-friendly. It’s not only hardware is cordial. Nintendo’s sign games from Super Mario to Pokémon series are designed for family-playing. Nintendo’s brand master vision is” bring smiles to users”, which means they want to build a delightful environment for families. As a result, Wii is sold in a very cheerful price that it’s only half of PS3’s price. In the other hand, we can also find there are less blood-and-guts game for Wii, and It’s brightly interface. All these things are designed to make families play together.
To sum up, Wii is sold very well because it has Innovation, Exercise and family-friendly. Also by incepting a friendly image to user’s mind, Wii is now the most popular stand-alone console in the world.
No comments:
Post a Comment